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Important Peeps at Sapphire Marketing

  • Marla Suttenberg
    Principal: As an employee of other manufacturers representative organizations for almost 20 years, along with several years experience at a/v manufacturers, I gained the experience to know what it takes to offer the best support in the industry. Hard work, conscientiousness and responsiveness are all mandatory traits. All of my employees posses such attributes.
  • Toby Daschbach
    Commercial Market Territory-Metro NY/NJ: With many years experience in this industry as an independent representative, systems integrator and manufacturer, Toby brings the empathy, knowledge and background to know what it takes to be a terrific sales rep. His determination, organizational skills and upbeat personality allow him to be a tremendous resource for our customers.
  • Mark Tucker
    Commercial Market Territory- Eastern PA, Central/South NJ: Mark has many years experience in the a/v integration market, having spent the past 2 1/2 years at AMX Corporation calling on major dealer accounts. Prior to that, he sold a/v systems for Vistacom, in Allentown, PA for over 10 years.
  • Lainie Mataras
    Commercial Market Territory- Metro NY/NJ & Consultant Partners: With over 15 years experience working at Crestron Electronics in a variety of dealer/consultant support positions, Lainie is a perfect addition to our team. She is enthusiastic, responsive and hard-working. Her intimate knowledge of the inner-workings of our manufacturers, dealers and consultants is an asset to our customers and manufacturers alike.
  • Narayan Kaimal
    Commercial Market Territory- New England and Upstate NY: Beginning his career in the film and television production industry, Narayan entered the a/v market as a salesperson for one of the largest system integrators in New England. He then went on to work for a very reputable manufacturer's rep group for six years. This experience has given him first hand knowledge of the customers and end-users in his territory, and a fuller understanding of what it takes to be a great rep.
  • Russ Wishtart
    Residential Market Territory-Metro NY/NJ & Southern CT.: Russ' background in the AV industry began while working in high-end recording studios as a ProTools engineer. He moved on to leading an installation team for the set-up and service of video walls nationwide. Russ was also the Northeast Technical Sales Engineer for Crestron Electronics, Inc. Russ brings a very technical and applications-oriented understanding of the integration marketplace, and is a valuable asset to our customers and manufacturers alike.
  • Jenifer Safady
    Residential Market Territory- Metro NY/NJ & Eastern PA: Jenifer is already well-known and "loved" by many of our customers, having spent the past 3 years in the marketplace representing leading edge manufacturers such as Kaleidescape and VUDU.
  • Bob Beckett
    Residential Market Territory- New England & Upstate NY: With many years in the Consumer Electronics business and Information Technology sector, Bob brings exceptional sales and management experience, along with a great passion for high-end technology. Bob's industry experience and time spent within the networking and internet space, further add to his ability to be a proactive resource to our customers.
  • Ken Vanemon
    Residential Market Territory-Metro NY/NJ: With over 17 years experience in the custom electronics business, Ken's diverse background includes the computer sector, big box retail management, manufacturer trainer and sales management, and most importantly, 7+ years on the street as an independent manufacturers' sales representative in the Metro NY market.
  • Ellen Curran
    Office Manager/Sales Coordinator: Ellen is the friendly voice on the other end of the phone, who makes sure the operations of Sapphire Marketing run smoothly and seamlessly. Ellen comes to us from a 12+ year career at a major publishing entity, where she interfaced with customers and internal personnel. This experience makes Ellen an ideal candidate for this position, and a natural for all customer support issues.
  • Marcia Swartz
    Inside Sales Support: Many of you may know Marcia from her 12 years of experience at Sony Corporation, where she provided both inside and field support for the local sales staff. You can count on her to assist you with order follow-ups, literature requests, demo equipment and much more. Her understanding of the dealer/manufacturer relationship is invaluable.

Events not to miss!

  • Infocomm 2009 June 17th-June 19th Orange County Convention Center Orlando, Florida

May 01, 2009

April TechBlog

Sapphire Marketing

Lets help each other out: If your firm is hiring, email us a description of the position to post on Twitter to help spread the word and help our much needed friends in the Industry.  If we all stick together we can ride this "wave" together. 

Friends of Sapphire (F.O.S.) installation: Check out the following article from Sound and Video Contractor featuring 5 of Sapphire's lines: Crestron, rp Visuals, Salitek, Magenta, and Cybertouch.  Do you have a F.O.S. installation you want featured in our Blog or PR Mags--let us know about it!

Sapphire is High Tech Baby!: We have settled into our new digs in Woodcliff Lakes, NJ and invite you to check out our State of the Art High Definition Conference Room featuring Crestron, DNP, Vaddio, Polycom, Revolabs, Digital Projection, Bay Audio, and Amina Technology.  We look forward to hosting many demos in our new facility--please visit if you are in the neighborhood.

Infocomm Booth information: It's almost Infocomm time-Let us know if you are attending.  Here is a copy of the floor map Download Infocomm floor plan 2009 and Sapphire booth numbers:

  • Crestron                   5301
  • CSI (Braehler)           6553
  • Cybertouch               4621
  • Digital Projection       2861
  • DNP/rpVisual            4901
  • Nexus Digital Signs    1953
  • Magenta                   3961
  • Revolabs                  6321
  • Polycom                   3161
  • Samsung                  4461
  • Vaddio                     3533
  • Vista Systems           3845
  • rpVisual/DNP             4901
  • Salitek (Orion)          5021

Your Sapphire Marketing Sales rep will contact you to set up booth tours as the show approaches.  Why not be proactive and email your rep a listing of the booths you want to visit and schedule a date now!  Show dates/times are:

Wednesday, June 17th 9:00am-5:00pm

Thursday, June 18th 9:00am-5:00pm

Friday, June 19th 9:00am-4:00pm

For those of you that can't make the show this year, we will be scheduling post Infocomm visits right after we return from Florida.   

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Bay Audio

Housekeeping

New Pricelist available! Please contact your Sapphire Marketing Rep for the April 2009 Pricelist

Programs

New Opt-In Benefits Program: What are some of the benefits for joining the Opt-In Benefits Pricing:

  • Special pricing on Bay Audio Products
  • Companion Selling Consulting
  • Discounted Companion Selling events and cruises
  • Free Engineering drawings
  • Design your own speaker system

For more Opt-In information: http://www.bayaudio.com/dealer/optin_main.htm

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Conference Systems

Housekeeping

New Pricelist Available! Please contact your Sapphire Marketing Sales rep for the new May 2009 Dealer Pricelist.  The Infocomm EZip version of this price list will be available in July and the PDF version will be available in September.

News

Digimic goes Wireless! Digimic stands for digitally controlled microphone management system.  Now, you can get Digimic wired, wireless, or both ways!  To convert a wired Digimic to wireless simply replace the cable with the docking unit; if a wireless system is not the best solution for your application, simply re-connect the cable.  It is as simple and versatile as that!  Review the following document Download SYDMIC02_wireless_B_E for additional information and be sure to visit Brahler at Infocomm (Booth 6553) for a hands on look at the Wireless Digimic.

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Crestron

Housekeeping

New Pricelist available for download: Visit "MY CRESTRON" and download the recently updated Pricelist (dated April 2, 2009).  Make sure you are logged in first!

Social Networking

Tweet Tweet! Follow Crestron on twitter now--click here to check out the page.  Soon to come-an official Crestron Blog- tweet back some Blog name suggestions.

News

Crestron Takes Home Four CEA Mark of Excellence Awards: At the recent EHX expo in Orlando, Fl, Crestron won four Consumer Electronics Association Mark of Excellence Awards across a broad range of categories. A finalist in seven of 16 categories, Crestron won Platinum for the TPS-6X touchpanel, the CLS-C6MRF wireless iLux Integrated Lighting System, and CEN-ISERVER; the AMS-AIP won Gold for Best Control System.  Congrats Crestron!!

Have you gone Crestron Mobile?  The Crestron Control App for iPhone and Crestron Mobile puts a professional-looking Crestron touchpanel user interface right on the popular Apple iPhone or iPod touch, enabling all kinds of customizable control capability.  Click here to download it from the iTunes App Store.  Be sure to check out Crestron's Answer id 4873 for additional information regarding your first time use of this App.

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Digital Projection

Programs

Special Offer Rewards: Special offer Reward values are valid for the specific products and serial numbers on the Specials List only, and are offered on a first come, first served basis.  Click the following link to view the Special Offer Rewards list (pdf):

http://www.digitalprojection.com/news/misc/Special_Rewards_CAV.pdf

Important Note: You need to include the serial number of each specific projector when placing your Purchase Order for Special Offer Reward Projectors.

News

Recyclability: Digital Projection has an absolute dedication to creating the world's most powerful, efficient and responsible projectors.  Click here to get an overview on DPIs CoolTek efficiency.  While statistically impressive in it's own right, DPI wanted to add a bit of extra insight into their company wide efficiency focus.  Check out this document that summarizes the recyclability of the materials of both DPIs TITAN and LIGHTNING projectors. Download Recyclability of Digital Projection TITAN and LIGHTNING.  Make sure you mention this information to your clients that have GREEN initiatives to follow!!

Portrait Orientation Abilities for Titan Projectors

The TITAN HD 600, sx+ 700 and 1080p-700 models have completed full qualification for portrait use in either dual or single lamp operation. By simply rotating these models onto their side, DP customers can project content in portrait orientation, creating impactful imagery through aspect ratios that are taller then they are wide. For more information, visit the DPI press release.


TechTip

EDID Technology Overview

EDID stands for Extended Display Identification Data, a standard published by the Video Electronics Standards Association (VESA).  Used as part of an interface between a source device and a display or television set, EDID supplies the necessary technological handshake needed for video display.  An EDID ROM chip is required to be present in all display devices that include HDMI support.  Its inclusion in HDMI is part of a host of intelligent features that the standard offers.  Using the DDC channel and EDID, a blu-ray player or other source device can request and learn the display limitations of a TV set or a video projector.

EDID contains basic information about a display and its capabilities, including manufacturer information, maximum image size, color depth, factory pre-set timings, frequency range limits, and character strings for the display and serial number.  This information is stored in the display, and then used to communicate with the rest of the system.

So...here is the techtip:  If a monitor or a projector is not properly displaying a source that is otherwise known to be working, it is possible that the EDID handshake was interrupted.  This can happen when the connection between the display and the source is momentarily interrupted.  For example, a bad cable, or a momentary loss of power to a distribution accessory could cause this interruption, as would moving the DVI/HDMI source cable from one display to another.

The simplest way to solve the problem is to reboot the source , making sure the hardwire connection to the display is restored before powering the source back on.  On power up, the source submits a renewed EDID query to the display, and upon receipt of the requested data, commences providing a properly formatted signal to suit the display's parameters.

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Harman Specialty Group

Housekeeping

New JBL Synthesis & Lexicon Pricelist Available for Download!  Please contact your Sapphire Marketing representative for the April 17th, 2009 pricelist.

Updated Terms: Please review the following revised HPAV Terms Document for updated Terms, Freight, Demo, Accomodations. Download HPAV Terms Doc 4 1 09.  Please contact your Sapphire Marketing representative for additional information.

News

J0432526 Important Product Announcement: As you are aware, a brand new generation of exciting new Mark Levinson products have started shipping and as they start queing up for future amplifier models, Harman is announcing the end of life for the No. 432 amplifier.  Due to an unexpected shortage of material, the No.432 is going end of life a few months earlier then anticipated.  Also, No. 433 and No.436 are scheduled to be discontinued in the near future.  Harman expects supply of these units to last another 3-4 additional months.  Please contact your Sapphire Marketing Sales rep for additional information.

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Magenta Research

News

J0440035 Single UTP 1080P HDMI Audio & Video Extension- HD-1: Traditional HDMI over UTP products require a pair of CatX cables (typically with at least one shielded cable required) in order to remotely send video, audio and HDCP signals from a transmitter to a receiver.  HD-One passes 1080p  resolution video, audio and HDCP signals to 150 feet/46 meters and 1080i/720p to 200 feet/61 meters, all on one Cat6 cable. 

Key Features

  • HDMI signal extension using a single UTP Cable
  • 1080p HD Video & Audio at 150ft/46m
  • 720p and 1080i HD Video & Audio at 200ft/61m
  • Only transmitter requires power; receiver is powered remotely via UTP
  • HDCP Compliant

Please contact your Sapphire Marketing Sales Rep for additional information.

Nexus Digital Signs

Who is Nexus?: Clients that are interested in communicating a message, enhancing the aesthetics of an interior space or making a process more efficient- technology is simply an enabler of these goals.  Nexus seeks to enhance and innovate the total content experience by enabling the creation, management and delivery of digital applications under a single unified platform.  Consider Nexus in the following Market Verticals: Commercial Real Estate, Corporate Communications, Higher Education, Retail, Hospitatlity, Out-Of-Home Media, Transportation. Contact your Sapphire Marketing Representative for additional information.

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Polycom

News

J0432526 Polycom HDX 9001 Notification: Due to decreased market demand and an increase in production costs, the Polycom HDX 9001 will not be available for sale after June 30, 2009.  This includes the Polycom HDX 9001 and Polycom HDX 9001 XL products.  Per Polycom's policy, the Polycom HDX 9001 will be supported by their service organization for five years after the end-of-sale date.  If you have any questions/concerns regarding this policy or this notification, please contact your Sapphire Sales Rep.

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rp Visuals

Worksheets to help with Design:  Check out rpVisuals website for a variety of worksheets to help plan out your next rp Design.  Click Here for a direct link to those worksheets.

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Vaddio

Housekeeping

New Pricelist Available! Please contact your Sapphire Marketing Sales Rep for the May 2009 pricelist which includes pricing on Vaddio's hot new ClearVIEW HD-18 Robotic PTZ Camera!

New Website: Check out Vaddio's "smoking-hot website"--gosh, everything is so easy to find!   Thanks Vaddio for making life so easy for us!

News

J0440035 Vaddio Announces First Affordable Single CCD, High Quality HD Robotic PTZ Camera, ClearVIEW HD-18 Robotic PTZ Camera: The ClearVIEW HD-18 is equipped with a 1.3 megapixel CCD imaging sensor, a glass multi-element wide dynamic zoom lens (18x optical), a tally light and a 1.8-lux rating, providing superior images in a wide range of high-definition video applications.  The HD-18 is the only multi-format PTZ camera that delivers component HD in 1080p, 1080i or 720p and simultaneous SD video.  Control runs via VISCA command protocol or the IR remote that is supplied.  The HD-18 is compatible with any Polycom or Tandberg videoconferencing codec.  We should be getting our demo system by the end of April, so get ready for us to schedule some "hands-on" demos.

J0440035 Vaddio Expands ProductionView Line with New HD-SDI Camera Control Console, the ProductionVIEW HD-SDI: Due to the increased demand of Serial Digital Interface (SDI) in live broadcast, Vaddio created the ProductionVIEW HD-SDI multi-camera control system with an integrated 6x2 HD/SD-SDI seamless video switcher.  Because the majority of robotic PTZ cameras currently available on the market offer HD-SDI or SD-SDI cards, the ProductionVIEW HD-SDI is designed to connect easily via a single coax cable for video.  ProductionVIEW HD-SDI includes the 3 Gigahertz HD-SDI standard (SMPTE 424m) for 1080p video, as well as SMPTE 292m (SD-SDI).  For more information, check out their Tech spec: Download ProductionVIEW HD-SDI Tech Spec

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    Lines we Represent

    • Amina Technologies
      Amina Technoloogies is the world's leading supplier of bespoke flat panel loudspeaker solutions, using a revolutionary diffuse sound radiator technology known as NXT to meet the needs, not only of the audio installation industry, but also those of architects, interior designers and all other design conscious specifiers.
    • Bay Audio
      Bay Audio designs and manufactures in-wall, in-ceiling, outdoor, and high performance theater loudspeakers, with an emphasis on custom fitted and high end aesthetically pleasing solutions.
    • Cabletime
      Cabletime is a leading manufacturer of TV over IP and TV over Cat5.
    • Conference Systems/Braehler
      Conference Systems, Inc., is America's premier provider of state-of-the-art conference technology for over 30 years. CSI is also the exclusive US distributor for Brähler ICS, manufacturer of simultaneous interpretation, conference microphone and conference voting systems since 1958.
    • Crestron Electronics
      Crestron is the world's leading manufacturer of advanced control and automation systems, Cat5 signal distribution, innovating technology and reinventing the way people live and work.
    • Cybertouch
      CyberTouch is the leading U.S. designer, manufacturer and integrator of resistive touch screens and touch monitors.
    • Digital Projection
      DPI manufactures and distributes an extensive line of ultra high-performance 3-chip and single-chip DLP projection systems for commercial A/V and home cinemas.
    • DNP
      The DNP Supernova Screen is a new front projection screen that allows you to use front projection in high brightness environments. The screen delivers up to ten times higher contrast and two times brighter images than standard front projection screens.
    • Harman Specialty Group
      Harman Specialty Group is a leading designer and manufacturer of high-fidelity audio/video components and loudspeaker systems for use in the home. We represent JBL Synthesis, Lexicon, Revel, and Mark Levinson.
    • Magenta Research
      Magenta Research is the recognized industry leader in the field of high-resolution video/serial/audio Cat5 transmitters and receivers, and switchers for high-resolution video/serial/audio applications.
    • MechoShade -Soleil
      Soleil, the Home Shading Division of MechoShade Systems, is recognized by today's top architects and interior designers as the leading manufacturer of manual and motorized shading systems.
    • Nexus Digital Signs
      "Next Generation" end-to-end digital signage platform, content and videowall solutions for commercial, interactive and high definition applications.
    • Polycom
      Polycom is the world's #1 provider of audio and videoconferencing systems.
    • Revolabs
      Revo manufactures and delivers state of the art wireless products that facilitate natural interaction and mobility in business and professional applications.
    • rp Visual Solutions
      rp Visual Solutions is engaged in consulting, designing, and fabricating visual displays for demanding applications, including Entertainment, Gaming, Boardrooms, 24/7 Operations, Training Facilities, Network Operation Centers -- anywhere visual displays are utilized.
    • Salitek/Orion
      Salitek is the exclusive United States importer of the Orion Video Wall Display and Kortek LCD solutions.
    • Vaddio
      Vaddio designs, manufactures, and sell camera control systems and specialty cameras used in conferencing and the presentation industry.
    • Vista Systems
      Vista Systems manufactures the Spyder video processor which allows the user to define the pixel space of their choice and assign the outputs to create the visual image they have envisioned.
    • Wood Technology
      In business for over 30 years, Wood's remote controlled electric height adjustable systems elevate the way you live and work. They are used in homes, offices, RV's, boats and a variety of commercial environments around the world. Mount in a cabinet, on the wall, lower from a ceiling or rise from the floor.

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    How to Reach Sapphire

    • Sapphire Marketing
      You can reach us at (201) 476-1071 or at the following address: 50 Tice Boulevard 3rd Floor Woodcliff Lake, NJ 07677